This category has identified some of the best releases on Oxford Podcasts and Oxford’s iTunes channel this year. It also reflects the variety of forms that media artefacts can take: animations, interactives, short video, more substantial documentaries made available on other channels. Co-judges in this category were Kirsty Heber-Smith, Website and Digital Media Officer for Oxford Sparks, and Karen Carey, Educational Media.
Chico Quevedo Camargo (Brasenose College) for ‘BláBláLogia - a scientific outreach YouTube channel
This YouTube channel started in 2016 with daily videos in Portuguese, on topics ranging from space travel to ecology to film making, all aiming at educating, while also entertaining. Today, BláBláLogia has over 140 thousand subscribers, almost 10 million views.
The goal was very clear: to produce accurate scientific content in Portuguese, and make it appealing for online audiences on Youtube – and Chico and his international team smashed it!
Chico Camargo's motivation, enthusiasm and activity is exemplary. He brings accurate science information to a wide audience in an engaging way.
April Burt (Queen’s College) for the Aldabra Clean-Up Project Campaign Video
April wanted to make a video that firstly highlighted how valuable Aldabra atoll is; as a wildlife refuge, as a beacon of conservation success to the Seychelles but also to the international community and as an important laboratory in which to measure environmental change in the absence of human impact. She wanted to show the devastating effects that marine plastic pollution is now having on this site and lastly what we intend to do about it. April turned the footage she collected over years into a stunning video for the Aldabra Clean-Up Project.
The OxTALENT judges really liked April's film. For a campaign video on the very hot topic of plastic pollution, it is engaging and the narrative was very clear, the choice of music is particularly good and holds the video together well. It really highlights a very important issue beautifully.
Some beautiful nature photography that would have done David Attenborough proud!
Ben Micklem (MRC Brain Network Dynamics Unit, Pharmacology) for Video: Beta burst dynamics in Parkinson’s disease OFF and ON dopaminergic medication
This video is a 3 minute summary of a research paper on signals recorded from deep within the brains of patients affected by Parkinson's.
The results are presented by the paper's first and last authors, and are illustrated using animated diagrams cut into the footage. These include moving brain signals and fluid graphs responding to them; animations of the electrodes inside the patient, of brain cell networks sending electrical signals, and of patients walking related to their brain patterns.
The judges very much enjoyed this video abstract, and given that the entrant is self-taught in many of the media disciplines, they felt that it was an extremely competent piece of work and highlighted important research effectively and concisely. The production quality is very good throughout and the animation work very impressive.
A very competent piece of work that served it's purpose well!
Fiona Moultrie (Trinity College), Rebecca Slater (Green Templeton) and Charlotte Moultrie for How do babies feel pain?
This is a short animation to explain how brain imaging methods could be used to image pain in babies.
Pain research in infants is highly emotive and generates a huge amount of public interest. The simple animations in this video explain the importance of understanding pain in babies, the difficulties of assessing their pain, and how researchers are applying exciting new imaging techniques to understand what is going on in their brains and find out whether certain medicines can help to relieve their pain. This video is suitable for a very broad audience including parents of infants on the neonatal unit, the general public, and school children, as well as scientists, doctors and nurses. It highlights the unique work currently being undertaken at Oxford in partnership with the John Radcliffe Neonatal Unit and the University Departments of Paediatrics and Clinical Neuroscience.
The judges found that it was both informative and visual and to cover such a broad target audience ranging from school children to the medical profession would have been an immense challenge, but they have this spot on which is a considerable achievement.
We imagine that to cover such a broad target audience would have been an immense challenge for anyone and we think they have this spot on which is a considerable achievement - well done!
Congratulations to our winners in the Digital Media category!